Delivering Insurance for SME Clients with Smart Tech and Personal Service
Digital tools are opening doors in SME insurance. Having an insurer that combines tech-driven efficiency with personal service can help brokers deliver more value to their clients.
Brokers who sell insurance to small-to-medium-size enterprises need to hit a sweet spot with the service they provide. On the one hand, the SME segment demands speed, simplicity, and affordability, so digital trading platforms and supplementary tools are essential. On the other, SMEs still look to their broker for guidance when they have complex questions or face unusual circumstances.
That’s where Travelers can make a real difference. We’re investing in e-trading capabilities because demand is rising, and the benefits are hard to ignore: digital tools reduce cost, manual effort, and time to bind. They also open the door to richer analytics and wider product access — helping brokers serve SME clients more effectively and at scale.
Digitalisation, however, isn’t enough to secure the loyalty of small business owners. A study from PwC found that even as demand for digital channels increases, offline in-person interactions remain highly valued, with 11% of SMEs preferring face-to-face and 27% preferring phone conversations.
By pairing digital advantages for client-broker communication with human expertise, Travelers is helping brokers shift routine tasks online so they can focus more time on building trusted adviser relationships. The result is profitable portfolio expansion, stronger client retention, and a future-proof position in an evolving market.
Digital tools enhance e-trading capabilities and communication methods
Travelers' eTrading capabilities are designed to offer brokers a seamless electronic trading experience through the MyTravelers and Acturis insurance broker platforms. MyTravelers provides an intuitive interface for generating bespoke quotes, amending information, and selecting from multiple limit options, while also serving as a hub for industry-specific risk control information. The Acturis platform complements this by allowing users to instantly compare our price and coverage with other insurers, delivering quotes in less than five minutes. Together, these platforms empower brokers with efficient tools to manage trading activities and deliver exceptional service to policyholders.
Later this year, Travelers will introduce live web chat functionality to enhance our existing e-trading capabilities. It’s another way to engage with us in the channel you and your clients prefer. Brokers of all sizes can benefit, and we continue to invest in technology that supports you and enhances the service you provide.
Brokers partnering with Travelers benefit from the financial strength of a global brand combined with the personalised service of a small company. For brokers seeking speed, convenience and efficiency, we provide e-trade options: online quotation and automated renewal processes, resulting in quicker responses and simplified workflows. Those needing personal support can continue to reach us via phone, email, and (soon) web chat. We’re committed to investing in our service for brokers working with SMEs, whether via online channels or traditional routes.
Digital channels are not replacing relationships, but they are transforming them. Speed, transparency, and convenience are now expectations. Brokers who embrace this shift – and partner with insurers that enable them – will be best placed to grow SME business in this evolving landscape.
Travelers has a history of investing in innovation
For nearly 165 years, Travelers has helped clients innovate: from issuing the first private motor policy in the US in 1897, to covering the Apollo mission to the moon in 1969. What hasn’t changed is our commitment to delivering the best possible outcomes for our brokers and customers alike. Whether your clients want to innovate on a small or grand scale, we’re a company that finds ways to help businesses advance.
For more information, visit https://www.travelers.co.uk/travelers-advantage/who-we-work-with/sme.
This information is provided for general informational purposes only. It does not, and it is not intended to, provide legal, technical or other professional advice, nor does it amend, or otherwise affect, the provisions or coverages of any insurance policy issued by Travelers. Travelers does not warrant that adherence to, or compliance with, any recommendations, best practices, checklists, or guidelines will result in a particular outcome. Furthermore, laws, regulations, standards, guidance and codes may change from time to time and you should always refer to the most current requirements and take specific advice when dealing with specific situations. In no event will Travelers be liable in tort, contract or otherwise to anyone who has access to or uses this information.
Travelers operates through several underwriting entities in the UK and Europe. Please consult your policy documentation or visit the websites below for full information.
